OFFICIAL RULES

Sponsor: HelloFresh
28 Liberty St, 10th Floor
New York, NY 10005

1. CONTEST PERIOD The HelloFresh Supper Club Contest (the “Contest”) begins at 12:00:00 AM midnight Eastern Daylight Time (“EDT”) on March 26, 2026 and ends at 11:59 PM EDT on April 10, 2026 (the “Contest Period”). The computer clock of the Sponsor is the official time-keeping device in the Contest. During the Contest Period, Sponsor will post a call to action (static in-feed post) to enter the Contest (the CTA Post”) from the @HelloFresh Instagram account. As soon as the applicable CTA Post is issued, eligible entrants may participate in the Contest as provided herein. See Section #3 (below) for details regarding how to enter.

2. ELIGIBILITY: This Contest is open to legal residents of the fifty (50) United States or the District of Columbia, who are 18 years of age or older. Employees, officers and directors of Sponsor, and their parent companies, subsidiaries, affiliates, divisions, advertising and promotion agencies (“Promotion Parties”) involved in the administration of this Contest, and the immediate families (defined as parents, spouses, children, siblings, grandparents and their respective spouses) or members of the same household (whether related or not) of each such employee, officer and director, are not eligible to participate in the Contest.

Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Contest. For purposes of the Contest, an entrant’s residential address and e-mail address will be the physical address and e-mail address submitted at the time of entry.

3. HOW TO ENTER: To participate in the Contest, you must be a registered user of Instagram. To create a free Instagram account, follow the onscreen instructions to register on the app or at http://Instagram.com . Your Instagram setting must be set to “unprotected” and “public” in order for your Contest Entry to be viewable by Sponsor for the duration of the Contest.

After the CTA Post is made on the @HelloFresh Instagram Account during the Contest Period, you may enter by completing the following steps:

(a) follow the @HelloFresh Instagram account

(b) comment on the applicable CTA Post, telling us why you want to be a part of the HelloFresh Supper Club.

(c) go to HelloFreshSupperClub.com and follow the on-screen instructions to complete your entry. You will be required to provide your name, address, email address, Instagram handle phone number, date of birth and to answer one (1) question in essay form of no more than the word limit listed.

Once you have complied with all the entry requirements set forth above, you will receive one (1) “Contest Entry” which will be judged for the opportunity to receive a Contest Grand Prize. See Section 5 for judging requirements. All Contest Entries must be received by 11:59 PM EDT 4/10/26 to be considered. Limit one (1) Contest Entry per person/Instagram account during the Contest Period.

Contest Entries that appear to duplicate any other Contest Entries, in Sponsor’s sole discretion, will be void and only the first Contest Entry (based on time/date) will be considered for the Contest. Contest Entries generated by script, macro or other automated means or in violation of these Official Rules will be void. In the event of a dispute as to the identity of a person, entrant will be deemed the individual named on the email account connected to the Instagram account used for the Contest Entry, and such individual must meet all eligibility requirements set forth herein and otherwise comply with these Official Rules. In the event of non-compliance with any requirements specified herein, Contest Entry will be void. Participation constitutes entrant s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Contest.

The use of automated entry or similar devices as specifically set forth above, is prohibited and entries through such prohibited devices are void. Sponsor reserves the right to void any and all Contest Entries of an entrant who Sponsor believes has attempted to tamper with, influence, or impair the administration, security, fairness, judging or proper play of the Contest. Neither Sponsor, nor anyone acting on its behalf, will enter into communications with any entrant regarding the Contest other than to notify a potential winner.

4. REQUIREMENTS OF CONTEST ENTRIES: To be considered for a Contest Grand Prize, Contest Entry must: 1) Be the original, personal creation of the entrant and solely owned by entrant; 2) Not have been previously published, submitted for publication, screened, or publicly viewed; 3) Not infringe on any third-party rights; 4) Be suitable for publication as determined at the sole and absolute discretion of the Sponsor; 5) Not promote the use of drugs or tobacco, firearms/weapons or any activities that may be construed as illegal or violating any law; 6) Not depict or describe any activities that may appear unsafe or dangerous, or promote any particular political agenda or message; 7) Not include obscenity, profanity, racist themes or material that is sexually oriented, explicit, suggestive or exploits people in a sexual or violent manner; 8) Not be violent or derogatory of any ethnic, racial, gender, sexual orientation, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; 9) Not contain other brands’ name, trademarks, labels or logos (except for trademarks, logos or trade dress owned by any Promotion Entity), or advertise or promote any brand or product of any kind, without permission, or contain any personal identification, such as house or email addresses; 10) Not defame or invade publicity and/or intellectual property rights or the privacy of any person, living or deceased, or otherwise infringe upon any copyrighted works or a person’s personal or proprietary rights (including music, photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media); 11) Not defame, misrepresent or contain disparaging remarks about any Promotion Party or other entities or individuals or any of their respective products; 12) Not contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; and 13) Not communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate. Sponsor reserves the right to disqualify any entry that it determines, in its sole discretion, is offensive or inappropriate, not in keeping with Sponsor’s image or that is otherwise not in compliance with these Official Rules.

If a Contest Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the Contest Entry, any and all releases and consents necessary to permit the use and exhibition of the Contest Entry by the Promotion Parties in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Contest Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Contest Entry null and void. By submitting a Contest Entry, entrant warrants and represents that he/she and any persons appearing or who are identifiable in the Contest Entry consent to the submission and use of the Contest Entry in the Contest and to its use as otherwise set forth herein.

By submitting a Contest Entry, entrant acknowledges and agrees that Sponsor may obtain many Contest Entries in connection with this Contest and/or other contests staged and/or promoted by the Sponsor, and that such Contest Entries may be similar or identical in theme, idea, format or other respects to other Contest Entries submitted in connection with this Contest and/or other contests sponsored by the Sponsor or submitted for other reasons or other materials developed by the Sponsor. Entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Contest Entry and/or other works accepted, reviewed and/or used by the entrant may be similar to his/her Contest Entry, or that any compensation is due to entrant in connection with such Contest Entry or other works used by Sponsor.

5. CONTEST JUDGING: All eligible Contest Entries will be judged by a panel of qualified judges selected by Sponsor, whose decisions will be final and binding in all matters relating to this Contest, based on the following judging criteria: Love of the HelloFresh brand(1-50 points); and Talent Fandom (1-50 points). The one-hundred (100) Contest Entries with the highest scores will be deemed the potential Contest Grand Prize winners, subject to verification of eligibility and compliance with these Official Rules. In the event of a tie, such tied entries will be re-judged based creativity of their entry to determine the final Contest Grand Prize winner. Sponsor reserves the right not to award all Contest Grand Prizes if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Contest Entries.

6. WINNER NOTIFICATION: One-hundred (100) potential Contest Grand Prize Winners will be chosen via the Contest Judging process described in Section 5. The potential Grand Prize Winners will be notified via the email and/or phone number provided with their entry on or about April 15, 2026 (“Winning Notification”) and will be asked to confirm their acceptance of the Contest Grand Prize within two (2) days of Winning Notification.
Return of a Winning Notification email as undeliverable, failure to reply within the specified time period, the inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with these Official Rules by any potential winner will result in disqualification and, at Sponsor’s sole discretion, that Contest Grand Prize may be awarded to a runner-up. Contest Grand Prize will also be forfeited if a winner cannot attend the Supper Club on the date determined by Sponsor at the time of Winning Notification. Any portion of a prize not accepted by winner shall be forfeited. Upon forfeiture, for any reason as stated in these Official Rules, no compensation will be given.

Winners must be available to accept the delivery of the Meal Kit April 21, 2026 and be able to participate in the Supper Club (as described in Section 7) on April 22, 2026 to be eligible to accept the prize.

Prize(s) will be awarded and sent only to winners with eligible addresses. Sponsor is not responsible for any delay or cancellation of the Prize delivery due to unforeseen circumstances, or those outside of Sponsor’s control, as applicable. Potential winners are subject to verification before Prizes will be awarded.

7. CONTEST GRAND PRIZES: One-hundred (100) Contest Grand Prizes will be awarded, each consisting of an invitation to participate in the HelloFresh Supper Club virtual event on April 22, 2026 (time to be provided at time of Winning Notification) and a HelloFresh box of 2 Meal Kits (2 servings each). The HelloFresh Supper Club virtual event will be a 1-hour online video call moderated by a representative of HelloFresh that will provide instruction for cooking one of the meals provided within the Meal Kit. The HelloFresh box will be delivered to the address provided within winner’s entry by April 21, 2026. Approximate Retail Value (“ARV”) of each Grand Prize: $75.

Prize is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winner may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value.

Sponsor and Promotion Parties are not responsible and will not provide any compensation for any technical failures experienced by a winner during or leading up the Supper Club that would prevent winner from participating, including but not limited to the malfunctioning of any telephone, computer online systems, computer equipment, website, server provider, network, hardware or software or the unavailability or inaccessibility of any app, website or service.

8. LICENSE/USE OF CONTEST ENTRIES: By submitting a Contest Entry, and to the extent allowed by law, you grant the Sponsor, their affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify, copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your Contest Entry and biographical material including, but not limited to, all materials submitted in connection with the Contest in any and all media, throughout the world, and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to entrant or any third party.

9. LIMITATIONS OF LIABILITY AND RELEASE: Sponsor and the Promotion Parties are not responsible for: (a) incorrect or inaccurate transcription of a Contest Entry or late, filtered, unintelligible, illegible, altered, incomplete or misdirected Contest Entries or Conest Entries received through impermissible or illegitimate channels, all of which will be disqualified; (b) technical failures of any kind, including but not limited to the malfunctioning of any telephone, computer online systems, computer equipment, website, server provider, network, hardware or software; (c) the unavailability or inaccessibility of any app, website or service; (d) unauthorized intervention in any part of the Contest Entry submittal process; (e) printing, typographical, electronic or human errors, which may occur in the administration of the Contest or the processing and judging of Contest Entries; or (f) any injury or damage to persons or property, including but not limited to entrant’s computer, which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest.

10. RELEASE OF LIABILITY: By participating in the Contest, entrants agree (a) to release Sponsor and the Promotion Parties from any and all claims, damages or liabilities arising from or relating to such participation in the Contest; (b) to hereby waive all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (c) all causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs. By participating in the Contest and/or accepting a prize, entrants agree that the Sponsor and Promotion Parties will have no liability whatsoever for, and shall be held harmless by entrant against, any liability for injuries, losses, or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Contest or from acceptance, possession, or use of a prize.

11. GENERAL: All information submitted online by entrant is subject to, and will be treated in a manner consistent with, Sponsor’s Privacy Policy accessible at: https://www.hellofresh.com/about/privacy. Contest is subject to all applicable federal, state, and local laws. If electing to participate in the Contest using a wireless device, entrants are solely responsible for any such wireless charges. Check with your wireless service provider for details on wireless capabilities and any applicable charges. CAUTION: ANY ATTEMPT TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVAILABLE FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

Entrants who tamper with or abuse any aspect of the Contest, as solely determined by Sponsor will be disqualified. Should any portion of the Contest be, in Sponsor’s sole opinion, compromised by bugs, virus, worms, non-authorized human intervention or other causes, which, in the sole opinion of Sponsor, corrupt or impair the administration, security, fairness or submission of information, Sponsor reserves the right at its sole discretion to cancel, suspend or terminate the Contest.

12. WINNERS’ LIST: For the Prize Winner’s name, send an email titled “HelloFresh© Supper Club Contest Winner’s List” to support@enterpromo.com before June 22, 2026.

For any questions regarding Entry submittals or tracking of prizes, please reach out to prizes@enterpromo.com .

The Contest is in no way sponsored, endorsed, administered by, or associated with Meta Platforms Inc. or Instagram, Inc. Meta Platforms and Instagram are not affiliated with the Sponsor in any way.

© HelloFresh 2026